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October 13, 2009

MTN Partners with IMImobile to Bring Content across Africa and the Middle East
By Rajani Baburajan
TMCnet Contributor

MTN, a South African multinational mobile telecommunications company, has announced a partnership with IMImobile (News - Alert), an India-based software and managed services provider, with an aim to extend their services to millions of mobile and online content users across Africa and the Middle East.


 
The deal, according to officials, is driven by the growing demand for content in emerging markets. MTN (News - Alert) wants to capitalize on the rapidly converging data content and voice market, with Africa, the Middle East and Latin America poised to witness the highest growth in revenue as additional mobile data services are being deployed in these regions.
 
MTN is now aligning its mobile content and media services strategy across its 21 markets in Africa and the Middle East to standardize and enhance its media content offerings to its subscribers, officials added.
 
This strategic partnership with IMImobile will entail providing MTN’s 21 markets access to a repository of current and globally popular content through enhanced delivery platforms.
 
IMImobile is linked to 350 content providers worldwide. Through this deal, both companies have agreed to deliver contents, mainly music with local and international flavor, sports, games, entertainment and news.
 
“IMImobile’s value proposition and technology solutions will enable MTN to reduce the time-to-market for new services, boost Average Revenue Per User (ARPU) and keep MTN at the forefront of innovative services,” said Nozipho January-Bardill, MTN Group (News - Alert) Corporate Affairs executive, in a statement.
 
He added that IMImobile has the insight and expertise of the appropriate managed service business model and technology solution necessary to continue to deliver premium content and services to our customers.
 
One of MTN’s new content streams will be the 2010 FIFA World Cup. MTN has got exclusive global mobile content rights for 2010 FIFA World Cup. MTN plans to leverage the partnership with IMImobile to deliver exclusive 2010 FIFA World Cup content on subscribers’ handsets, including soccer match news, fixtures, match results as well as team and group profiles.
 
MTN said it also plans to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at $150.2 billion in 2011, up from $89.3 billion in 2006, worldwide.
 
MTN recently launched voice-based short messaging service in Uganda based on the Voice SMS technology from Kirusa, TMCnet reported. MTN Voice SMS offering in Uganda also consists of additional features like Scheduling and Dynamic Group Voice SMS.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Marisa Torrieri

 







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